Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05231_Field_OMJE T58.txt

Text File | 1996-04-10 | 722b | 14 lines

A:  Well, let’s pick up on something quite direct that
he said that’s right along those lines: his point was
that—and he took this from Wyndham Lewis, one
of his favorite sources—he said, “the only person
who can understand the future is the one who
sees clearly the present.” In order to make
predictions, in order to make comments about
what was going on, that held up later, what
McLuhan tried to train himself to do was to look
very closely at the present, what was going on
now. The interesting thing with McLuhan, is that he
believed that why he could see the great shifts and
transformations going on in the present day, i.e.
the day in which he was saying it, was because the